Air India unveils new Logo and Aircraft Livery

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Air India, a Tata Group-owned airline, unveiled a contemporary new model identification and new plane livery that seize the essence of a daring new India, marking a milestone in its Vihaan.AI transformation of the nationwide establishment right into a nationwide inspiration.

The new look reimagines the long-lasting Indian window form, traditionally utilized by Air India, right into a gold window body that turns into central to the new model design system – symbolising a ‘Window of Possibilities’.

Air India’s new emblem image – ‘The Vista’ – is impressed by the height of the gold window body, signifying limitless potentialities, progressiveness, and the airline’s daring, assured outlook for the longer term.

Air India’s brand-new plane livery and design encompasses a palette of deep crimson, aubergine, and gold highlights, in addition to a chakra-inspired sample. It additionally boasts a putting new custom-made ‘Air India Sans’ font, marrying confidence with heat to place Air India as premium, inclusive, and accessible.

Campbell Wilson, Air India CEO & MD, mentioned: “Our transformative new model displays an ambition to make Air India a world class airline serving friends from across the globe, and that represents a new India proudly on the worldwide stage.

“The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”

Designed in partnership with the model transformation firm, FutureBrand, the long-lasting new model identification combines Air India’s superb previous with its drive to intention for excellence and innovate for the longer term, making a standout model design for a premium international airline with an Indian coronary heart.

Travellers will start to see the new emblem all through their journey beginning December 2023, when Air India’s first Airbus A350 enters the fleet within the new livery.

“Colours, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline”, Wilson mentioned.

Air India is making vital investments all through the visitor expertise to raise its service and to strengthening its place as the popular airline for travellers flying to, from, and inside India:

• Air India has confirmed historic buy agreements to accumulate 470 plane from Airbus and Boeing at US$70 billion (primarily based on revealed listing costs), with deliveries of the new plane beginning November this yr.

• The transformation of Air India’s fleet has already begun with the airline leasing and shopping for 20 widebody plane this yr. A US$400 million programme to utterly refurbish the interiors of its legacy fleet of 43 widebody plane commences mid-2024, which can result in the set up of brand-new seats in each cabin, new inflight leisure techniques, and inflight Wi-Fi web connectivity. By March 2024, 33% of the airline’s widebody fleet might be upgraded, and over the following two-and-a-half years, its total long-haul fleet might be reborn.
• Air India has launched a new web site and cellular app, providing a considerably improved net expertise with new digital instruments and options.
• The service can even launch a new “open all hours, every day” buyer contact centre in 9 Indian and international languages by the top of this yr, in addition to a utterly redesigned loyalty program in early 2024 that can allow 1000’s of new redemption potentialities.
• The airline is investing in constructing utterly new lounges at Delhi and New York JFK airports, having lately introduced a world lounge community enlargement, reaching 100% lounge entry protection for premium clients in any respect locations in its worldwide route community.
• Air India has now welcomed greater than 5,000 new workers, together with 3,200 Cabin Crew and practically 1,000 Cockpit Crew, who’re serving to to drive the cultural transformation happening on the coronary heart of Air India. It can also be closely investing in constructing one of many world’s largest aviation coaching academies in India that can upskill a large variety of aviation professionals.

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