UK Fans set to spend £4.25 Billion on UEFA Euro 2024

UK Fans set to spend £4.25 Billion on UEFA Euro 2024

As England develop into the bookmaker’s favorite to take the European soccer trophy dwelling this summer time, has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in contrast to the identical interval in 2019.

New analysis4 performed on behalf of exhibits pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to watch a sporting occasion in Europe this summer time, of which £4.25 billion will probably be on the Euros. The analysis revealed the typical fan will spend over £720 on their journey, from flights and resorts, to foods and drinks.

Millennials Lead the Way

Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This era’s ardour for soccer and journey is anticipated to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.

Brit’s Berlin Spending Spree’s reserving knowledge exhibits that UK followers are concentrating on cities the place the certified dwelling nations, England and Scotland, are set to play; particularly Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).


City Rank (by reserving quantity)
Berlin 1
Düsseldorf 2
Frankfurt 3
Munich 4
Cologne 5
Stuttgart 6
Hamburg 7
Dortmund 8
Leipzig 9
Gelsenkirchen 10

Interestingly, Berlin tops the record of bookings, though it isn’t internet hosting any dwelling nation group video games. This pattern suggests followers are assured that their crew will probably be progressing to the knockout phases within the match or maybe that includes within the closing.

British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.

Travel Considerations for an Unforgettable Summer

Whilst the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds mild on their major considerations when travelling for worldwide sporting occasions:

The greatest fear for Brits travelling overseas for sporting occasion are journey delays – with almost a 3rd (28%) citing this as a difficulty. This is carefully adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Other considerations embrace sudden prices (23%) and language obstacles (18%).

In response, is enhancing its buyer assist with real-time journey updates, security suggestions, budgeting instruments, and multilingual help to tackle these considerations and guarantee a clean and fulfilling expertise for all travellers.

Andy Washington, General Manager for Europe at Group mentioned: “We are witnessing an extraordinary increase in bookings for flights and hotels aligned with this summer’s international sporting events. This surge represents a significant rebound for the travel sector, infusing optimism and vitality at a crucial time. We are confident this summer will mark a turning point, heralding a robust recovery after several challenging years. We look forward to an exceptional tournament and are hopeful that the home nations will provide fans with ample reasons to celebrate.”



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