VisitPITTSBURGH announces 10 year Tourism Development Plan

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VisitPITTSBURGH has a powerful imaginative and prescient for how one can improve and advance tourism throughout Allegheny County, and that imaginative and prescient has been dropped at life with the disclosing of a brand new Tourism Development Plan and microsite .

“Today marks the official release of a year’s worth of data collection, research and stakeholder engagement,” mentioned Jerad Bachar, President & CEO of VisitPITTSBURGH. “This plan was thoughtfully developed to identify strategies that will propel the tourism industry forward, while focusing on our mission to drive visitation and overall economic impact across the destination.”

The 10-year improvement plan consists of greater than 40 methods and 80 distinctive motion objects that collectively kind a roadmap for the event, administration and advertising and marketing of tourism belongings in each the City of Pittsburgh and Allegheny County. The plan is designed with the general customer expertise in thoughts, whereas additionally figuring out methods to reinforce the standard of life for residents and people throughout the native hospitality workforce.

(*10*) mentioned Mayor Ed Gainey. “I applaud the VisitPITTSBURGH team for leading the charge and developing a plan that embraces and celebrates the rich cultural diversity that makes our city great. This new plan will shine a new light on our rich cultural history as we continue our work on making Pittsburgh the most welcoming city in America.”

Tourism Development Plan backed by trade analysis and stakeholder engagement
VisitPITTSBURGH engaged Resonance Consultancy and associate HVS to conduct a multi-phase method, together with trade analysis, vacation spot benchmarking and stakeholder engagement, to tell the methods and motion objects discovered throughout the plan.

The first part included a whole vacation spot evaluation of each quantitative and qualitative analysis associated to trade tendencies, the hospitality market, sports activities and occasions program infrastructure, occupational evaluation and extra.

Throughout part two, the mission group surveyed almost 3,000 residents and guests to collect insights on each native and out-of-state perceptions of the vacation spot and obtainable tourism belongings.

“Based on the engagement and insights learned, we were able to develop a long-term vision for Pittsburgh that includes a series of recommendations on how to improve the overall visitor experience, while providing new opportunities for our locals as well,” mentioned Bachar.

Strategies in place are designed to enhance and develop Pittsburgh’s experiences, connectivity and hospitality trade.

The Tourism Development Plan is split into three strategic areas:

Experiences – Strategies to broaden and diversify the vary of belongings and points of interest for guests—from lodging to culinary, arts, tradition, heritage, purchasing and out of doors adventures
Connectivity – Strategies to enhance entry throughout the vacation spot by exploring a variety of broadened transportation modes
Industry – Strategies to reinforce tourism and hospitality enterprise efficiency, worker attraction and retention and tourism improvement plan governance

“The Tourism Development Plan is truly all-encompassing and provides unique action items to tackle each of these important areas from the ground up,” mentioned Michele Meloy Burchfield, Chair of the VisitPITTSBURGH Board of Directors. “The VisitPITTSBURGH team looked holistically at Pittsburgh as a destination and included thoughtful ways we can improve our experiences for visitors, while also enhancing our infrastructure and supporting our hospitality workforce.”

New experiences set to place Pittsburgh as a world-class tourism vacation spot
Of Pittsburgh’s 90 distinct neighbourhoods, solely 10 p.c are well-liked customer locations anchored by main sports activities stadiums, museums and cultural establishments, parks and universities. The Experiences part of the plan is designed to higher place and promote our metropolis of multitudes and improve our in-market expertise for each residents and guests alike. Sample motion objects embody:

Promote and market distinctive placemaking efforts that commemorate rising cultures throughout the vacation spot
Develop neighbourhood itineraries to encourage travellers to increase their size of keep
Create a museum cross designed to drive visitation to our cultural points of interest

Transportation focus goals to enhance connectivity amongst Pittsburgh’s tourism belongings
When in comparison with different vacation spot options, connectivity throughout Pittsburgh was rated as comparatively poor amongst each residents and guests alike. The Connectivity part of the plan evaluates and identifies new methods to enhance – from public transit and trails to air and waterway journey. Sample motion objects embody:

Support a citywide wayfinding system that builds on and enhances downtown signage efforts
Highlight, promote and enhance entry to trails
Support Pittsburgh Regional Transit Authority’s examine of long-term prepare/BRT connection from the airport to downtown

Workforce coaching and improvement stands to make lasting affect on tourism trade
Over the final 10 years, Allegheny County has misplaced 11 p.c of its tourism employment – greater than double the loss discovered throughout the Commonwealth of Pennsylvania. The Industry part of the plan is designed to fight and reverse that development by specializing in the expansion of labor provide and retention of hospitality staff. Sample motion objects embody:

Create a advertising and marketing marketing campaign to advertise wealth and variety of jobs throughout the tourism trade
Increase collaboration between trade and schooling suppliers to develop academic and workplace-based coaching applications
Create a digital job board for native trade positions

Action objects and collaboration on methods are already underway
“It’s no secret that this 10-year development plan will be a big lift, and that’s why we’re definitely not going at it alone,” mentioned Bachar. “If there is one thing Pittsburghers know, it’s that we’re stronger when we work together – and that’s exactly the type of collaboration you will see as we bring more and more of these action items to life.”

Several motion objects discovered throughout the Tourism Development Plan are already underway, together with the event of an all-new African American Tourism Advisory Council and devoted help for the enlargement and progress of culinary occasions and festivals.

Track the progress of those motion objects and extra in real-time with the assistance of the brand new Tourism Development Plan microsite. This website is designed to be a public lens into the work taking place throughout the county to develop and develop the tourism trade. To see what’s already underway, go to PittsburghTDP.com

The submit VisitPITTSBURGH announces 10 year Tourism Development Plan appeared first on Brand TD.

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