You can now book Megan Thee Stallion, Michelin-Star meals, and spa days—Airbnb just got a luxe upgrade

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Airbnb has unveiled one in all its boldest pivots but, increasing far past residence leases with the launch of Airbnb Services, reimagined Experiences, and a fully redesigned app. The 2025 Summer Release comes as Airbnb doubles down on way of life journey—and seeks to place itself because the go-to platform not just for the place you keep, however for a way you reside, eat, and discover whereas touring.

The replace follows a wave of strategic strikes by the corporate, together with its push into AI-powered itinerary planning, rising concentrate on premium journey segments, and a stronger embrace of personality-led experiences. With journey demand persevering with to lean into personalization, Airbnb’s growth comes at a time when shoppers are in search of extra curated, immersive moments.

Seventeen years after its founding, Airbnb says it’s reinventing itself as soon as once more. “Now you can Airbnb more than an Airbnb,” stated co-founder and CEO Brian Chesky. Since 2007, over 2 billion company have booked by means of the platform, and this newest launch goals to supply these company the whole lot from in-home massages to celebrity-led experiences.

Services That Feel Like a Five-Star Hotel—Without Leaving Your Airbnb

With Airbnb Services, company in 260 cities can now book private cooks, spa remedies, health periods, stylists, photographers, and extra—whether or not they’re staying at an Airbnb or not. The service is designed to rival conventional lodge facilities however with way more customization and flexibility. Service suppliers are verified professionals, many with elite backgrounds—assume cooks from Michelin-starred kitchens, award-winning photographers, and trainers to celebrities. Prices fluctuate broadly, with many entry-level choices accessible for underneath $50, making it accessible for vacationers who need to elevate their keep with out overspending.

From Paris Pastry Classes to Anime Quests

The revamped Airbnb Experiences program now spans 650 cities and options a rising catalog of regionally hosted excursions, workshops, and deep-dive cultural immersions. From ramen-making in Tokyo to horseback rides by means of Incan ruins, every expertise is led by hosts deeply rooted of their metropolis and craft. At the highest tier are Airbnb Originals—premium experiences hosted by public figures and celebrities. Highlights embrace a seaside volleyball session with Olympian Carol Solberg in Rio, a glam day on set with pop star Sabrina Carpenter, and even a cosplay-themed journey hosted by Megan Thee Stallion.

Later this 12 months, Airbnb will roll out social reserving options that permit company see who else is attending an expertise, message members, and keep linked afterward—catering to the rising demand for socially linked journey.

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