Accor: The luxury and lifestyle hospitality player to watch in 2024 

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Luxury & lifestyle manufacturers are key drivers of Accor’s future  development, representing the most important share of venture worth in the  group’s growth pipeline.

As 2024 begins to unfold, Accor is constant to meticulously develop the manufacturers inside  its Luxury & Lifestyle division to meet the world’s accelerating demand for high-end and  culturally related journey experiences. With estimates exhibiting world luxury journey spend  will attain $2.32 trillion by 2030, Accor is completely positioned with a portfolio of 370+  luxury accommodations and 150+ lifestyle accommodations worldwide in addition to a strong growth  pipeline. Accor will open one other 100 luxury and lifestyle accommodations over the subsequent two years, with expectations of not less than 50 new luxury and lifestyle venture signings per 12 months.

“Accor has curated one of the most extraordinary hospitality portfolios in the world and  we are leading the industry in designing hotel experiences that are as attractive to locals  as they are to travelers – with luxurious residences, award-winning restaurants helmed  by celebrity chefs, bars where people want to meet after work, high-end retail outlets,  thematic concepts, boutique spas and fitness clubs with memberships, and so much  more,” mentioned Agnès Roquefort, Chief Development Officer, Luxury & Lifestyle,  Accor. “As stewards of a few of the world’s most legendary lodge manufacturers, we’re honored  to carry them to extra locations all over the world, whereas nourishing the distinctive  character that makes every so immensely standard. With the power of those

unparalleled manufacturers as our gasoline, growth is the engine that may assist propel the  Group ahead, writing the subsequent chapter in Accor’s luxury and lifestyle hospitality story.”

Orient Express is ready for an thrilling 12 months forward, with the debut of Orient Express La  Dolce Vita in late 2024 – an opulent ‘slow travel’ expertise alongside the Italian rails in  partnership with Arsenale Group. The model’s first lodge, Orient Express La Minerva  in Rome can also be set to open in 2024, adopted by Orient Express Palazzo Donà  Giovannelli in Venice in 2025. Meanwhile, the Orient Express Silenseas, which can  be the most important crusing ship in the world and is impressed by the Golden Age of the French  Riviera, is making ready for its first voyages in 2026.

Raffles Hotels & Resorts loved momentous 12 months in 2023 with the openings of  Raffles Boston; Raffles London at The OWO; Raffles at Galaxy Macau; and  Raffles Al Areen Palace Bahrain. Raffles Boston represents the primary mixed-use  growth in North America for the 136-year-old model, marking a brand new period for the  legendary portfolio. These new locations carry Raffles’ world lodge roster to 22 accommodations in 18 nations. Since buying the model in 2016, Accor has added 11 locations and  will debut one other three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles  Sentosa Resort & Spa.

The 12 months forward can even carry a bounty to Fairmont Hotels & Resorts with notable  openings reminiscent of Fairmont La Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont Managed Hotel in South Africa. In The Americas, the enduring Breakers Hotel  in California shall be remodeled into Fairmont Breakers Long Beach. By 2027, the  model can even introduce Fairmont Orlando; Fairmont Manchester San Diego, Fairmont Phoenix, and the branded residence venture Fairmont Heritage Place The  Cedars.

“The core pillar of our development strategy in The Americas is focused on increasing  our presence in key gateway locations and establishing landmark addresses for our  luxury and lifestyle brands. We choose our destinations carefully, with strategic destinations in the United States, as well as select city centers and leading resort  locations throughout the broader Americas region,” mentioned Edouard Schwob, Senior Vice  President Luxury Americas and Raffles & Orient Express Global. “For example,  bringing the Fairmont experience to one of California’s best-known and beloved luxury  hotels is a perfect example of our strategy in action. The Breakers has a rich history,  star-studded lineage, and strong links to its community – making it an ideal match for  the Fairmont brand and for our luxury and lifestyle portfolio.”

Further afield, among the many many stunning new properties launched by Sofitel Hotels  & Resorts and MGallery Hotel Collection in 2023, two beautiful properties stand out – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris  Issy – MGallery. Sofitel and MGallery will proceed to develop their horizons in 2024,  bringing the primary Accor luxury property to Benin, with Sofitel Cotonou Marina Hotel  & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera  Nayarit; the primary MGallery in Japan with Hotel Sousei Sapporo – MGallery; MGallery  Taipei, Taiwan; Gigiri Gem Forest Hotel Nairobi – MGallery; and two MGallery  accommodations in Poland: Sanssouci Karpacz Hotel & Spa – MGallery, and Hotel Szczecin  – MGallery. The portfolio shall be rounded out with the much-anticipated opening of  Sofitel Shanghai North Bund. Looking past 2024, MGallery will proceed to develop  in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Hotels Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.

Ennismore – which represents Accor’s presence in the lifestyle class – launched a  variety of excellent lifestyle properties in 2023, reminiscent of Banyan Tree Dubai, an  beautiful trendy escape and the primary property to open inside a multi-staged venture on  Bluewaters Island. Also freshly opened are Mondrian Hong Kong, Mondrian  Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano  Paris and 21c St. Louis. In 2024, Ennismore manufacturers will develop with over 15 new accommodations  in locations all over the world together with London, Vienna, Dubai, Perth, Jeddah,  Istanbul, Barcelona and extra.

Beyond luxury and lifestyle, Accor’s Premium, Midscale & Economy division can also be  making ready for an bold interval of development in 2024. Across The Americas area  particularly, the group goals to enhance its present portfolio of 450 accommodations to greater than 700 over the subsequent three years. One of the Group’s high markets of power in The  Americas is Brazil, the place Accor is primary in the lodge sector with 340 accommodations. Accor

unwell search to preserve its management place in all segments, whereas furthering the expansion  of its premium manufacturers, such because the fast-growing Pullman Hotels & Resorts – on monitor  to obtain a world footprint of 400 Pullman accommodations over the subsequent 4 years.  Handwritten Collection and Swissôtel Hotels & Resorts are two extra of Accor’s  globally famend premium manufacturers set to debut in Brazil. Accor can even carry the design  pushed TRIBE model to Brazil, with its first vacation spot in Belo Horizonte.

 

 

 

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