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Almosafer, Saudi Arabia’s journey firm (a part of Seera Group), and Klook, Asia’s main journey and experiences platform, have collectively launched the primary ever holistic excursions and actions platform for the KSA market, Almosafer Activities.
The launch follows the signing of an settlement between the 2 journey business powerhouses in early 2022 to determine the three way partnership with the aim of making a holistic B2B market for actions within the Kingdom, addressing a spot available in the market which has to this point largely seen fragmented choices for bookable ‘things to do’.
Almosafer Activities is a one-stop digital platform with end-to-end content material and stock administration options that helps tourism and leisure exercise retailers in Saudi Arabia, in addition to distributors throughout the globe, to supply an unprecedented alternative of product providing for travellers to, from, and throughout the Kingdom.
The platform, which can go reside for distributors in Q3 2023, will leverage Klook’s place as a number one international distributor of experiences and companies and allow home and worldwide vacationers to ebook actions with ease. Almosafer Activities will present seamless reserving experiences, connecting Saudi Arabia travellers to international platforms, beginning with Klook.
The launch of Almosafer Activities helps the tourism agenda of Saudi Vision 2030 by boosting inbound and home tourism. The platform can even assist small and medium-sized retailers by offering them with a platform and publicity to extra distribution channels.
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, stated: “Saudi is setting the tempo for international tourism improvement. We are at the moment present process a exceptional transformation and experiencing unprecedented progress, positioning ourselves because the world’s largest investor in tourism – this presents an thrilling alternative for each our present and new companions.
“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”
Muzzammil Ahussain, CEO of Almosafer, stated: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
C.S. Soong, VP, Corporate Development of Klook, stated: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
Almosafer Activities supplies a state-of-the-art devoted app for retailers to seamlessly handle their merchandise and make them accessible on Almosafer Activities for distributors to entry the stock. The platform affords retailers substantial attain and publicity to native, regional and worldwide audiences whereas distributors can have entry to distinctive actions and experiences in Saudi Arabia.
The three way partnership will mirror Almosafer’s digital-first strategy, providing superior digital options to retailers and distributors to assist unlock promoting alternatives in addition to handy fee cycles and seamless on-line funds.
Almosafer Activities will have the ability to leverage different firms beneath the Almosafer umbrella to distribute content material. Merchants will have the ability to make the most of enhanced publicity to the large buyer base of Almosafer’s shopper phase which advantages from being the Middle East’s main journey model, in addition to by Discover Saudi, the main vacation spot administration firm in KSA.
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