Saudia, Saudi Arabia’s nationwide flag provider, unveiled its new model id and livery within the presence of Royal Highnesses, Excellencies, and leaders from each the general public and industrial sectors, in addition to notable media reporters and aviation consultants, throughout a landmark occasion in Jeddah. This new model is an element of a bigger strategic digital transformation technique to strengthen the airline’s assist for the Kingdom’s Vision 2030, which goals to carry the world to Saudi Arabia.
The rebrand ushers in a brand new age for Saudia, offering progressive customer support ideas with a powerful concentrate on know-how and rising the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide id by reimagining all services and products to attraction to all 5 senses. During their journey, friends can anticipate a real Saudi expertise showcasing Saudi Arabia’s most interesting and wealthy tradition. This contains a distinctive perfume, sound character, and regionally impressed delicacies by proficient Saudi artisans.
This new id displays Saudi Arabia’s welcoming spirit, offering friends with a deep consciousness of the nation’s friendliness and hospitality whereas encouraging nationals and vacationers to know Saudi tradition higher. The rebranding additionally consists of new uniforms for cabin crew and floor staff.
The new model color design, which consists of inexperienced, blue, and sand, reveals Saudia’s intention to increase its fleet and locations, connecting the globe to Saudi Arabia whereas emphasising the Kingdom’s authenticity and deep-rooted values.
Parallel to the rebrand, Saudia has undergone an enormous digital transformation, considerably bettering the client’s digital expertise. Saudia is the primary worldwide airline to make use of generative Artificial Intelligence (AI) as a digital assistant, named “SAUDIA,” which is without doubt one of the area’s first of its kind. Saudia will permit guests to complete the total transaction utilizing this fast technique by the top of the yr.
The formidable, long-planned digital transformation not solely improves the client expertise but additionally permits for extra simplified operations and processes, all whereas guaranteeing the best requirements of private knowledge safety for friends via strong partnerships with main world firms.
“We are in a new era and a very exciting time for Saudia,” acknowledged His Excellency Eng. Ibrahim Al-Omar, Director General of Saudia Group. Our airline has grown from a single Douglas DC-3 aircraft in 1945 to a up to date fleet of 140 aeroplanes overlaying over 100 locations, making us one of many largest airways within the area.
Saudia’s title and emblem are inextricably linked to the Kingdom’s aviation historical past and improvement, and our folks have a powerful emotional attachment to the model. This wealthy previous has been included in our new model and facets that mirror our visionary strategy, poised to captivate the world.”
Saudia is launching a totally built-in digital programme and redesigning its model, however it’s also efficiently and promptly advancing Saudi Arabia’s Vision 2030, partaking with all business gamers to fulfill the National Aviation Strategy’s targets.
In retaining with Saudia’s enlargement plans of bringing round 330 million vacationers to the Kingdom by 2030, the technique intends to remodel Saudi Arabia right into a worldwide business chief by bettering the client expertise, boosting security, and dealing in the direction of a extra sustainable future.